
The Brand Wellness Center - Enlightened Dentistry
A NATURAL HOLISTIC APPROACH TO DENTAL HEALTH AND WELL-BEING.
19 West 34th Street
Suite 1022
New York, NY 10001
Call 212.947.0073
Frequently Asked Questions
Is Dr. Brand a regular dentist or a holistic dentist?
Aside from being a licensed conventional dentist, Dr. Brand also has much advanced training in biological dentistry and alternative medicine. She is board certified in Integrative Biologic Dental Medicine and is board certified as a Naturopathic Physician. She is also a Fellow of the Academy of General Dentistry (FAGD) and a Fellow of the Institute for Natural Dentistry (FIND), both which require advanced training with examinations. Dr. Brand's knowlege in integrative dentistry is extensive. Take a look at her Educational background here.
What is a holistic or biological dentist? How is it different from my regular dentist?
All dentists, whether holistic or traditional, are trained in the same methods at the same dental schools, and must be licensed by their State Boards. A holistic dentist, also referred to as a biological dentist, takes a comprehensive approach that focuses on whole body wellness as related to the oral cavity (teeth, gums, tongue, etc.) Holistic/biological dentists use non-toxic restorative materials for dental work, and emphasize the unrecognized impact that dental toxins and dental infections may have on a person's overall health.
What kind of conditions does Dr. Brand treat?
Dr. Brand has extensive experience with a host of different dental concerns. Our office is SMART (Safe Mercury Amalgam Removal Treatment) certified, and IAOMT Accredited for following the proper protocol for safe mercury amalgam removal. We also offer many natural remedies to prevent root canal, and heal gum disease without surgery. Dr. Brand is happy to briefly address any specific questions you may have concerning your oral health and dentition. For a list of conditions treated by Dr. Brand please look through our website.
Does your office participate with my insurance?
Payment is due at the time of service. We are out-of-network with all insurance plans. Please verify with your insurance provider or human resource office that you have out-of-network benefits so that you can be reimbursed by your insurance provider. All insurance claims are submitted electronically and you should be reimbursed by your insurance company within 10 business days.
What is the fee for first time appointments?
New Patient Comprehensive Consultation – $385
New Patient Comprehensive Exam with Cleaning - $505 – $560
There is a $100 non-refundable deposit to reserve your first appointment with Dr. Brand.
This deposit will be deducted from the total cost of your visit. You can pre-pay this fee here.
All New Patient Examinations include:
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Complete review of your medical and dental history
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Clinical oral evaluation, including a basic oral cancer screening, periodontal evaluation, dental examination for cavities and broken teeth, Tongue reading (Chinese medicine), laser diagnostic cavity detection (as needed)
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Blood pressure screening
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Oxygen saturation evaluation
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Saliva pH evaluation (to check if you are acidic or alkaline)
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Nutritional recommendations to improve your dental and overall health
A personalized comprehensive Treatment Plan will be created, and reviewed with you at this appointment. Financial concerns can be addressed if needed.
Are X-rays included in my appointment?
X-rays are an additional fee. If you have recent x-rays from another office, please be sure to bring them with you or email them to us at successdds@gmail.com.
X-rays in our office are computerized and digital, allowing for a 90% reduction in radiation as compared to conventional dental x-rays. A lead vest with a thyroid collar shield is always used for your safety, as well as a homeopathic remedy. Vitamin C antioxidant is also offered for the Full Mouth Series of x-rays. Your safety is our highest priority.
Please call the office at 212.947.0073 to answer any further questions that you may have.
We look forward to helping you on your road to better health!
Testimonial:
I decided to have my four amalgam fillings removed, and despite not having dental insurance, I chose Dr. Brand because she follows IAOMT protocol.
My experience was fantastic! :) Dr. Brand has deep knowledge of her field and is generous about sharing it. She's down-to-earth, friendly, and highly intelligent. I fully understood my treatment plan and pricing at all times, I was given verbal and written instructions for follow-up care, and I did not feel pressured into any decisions. Best of all, Dr. Brand has a "light touch" - I felt zero pain/discomfort during my procedures, and had easy recoveries with no complications. Truly the best dentist I've had.
Overall, the level of attention and care I received from Dr. Brand and her staff was incredible. They are a pleasure to work with and I'm happy to have found them.
Holistic Healthy Mouth - Your Questions Answered
Testimonial:
"Dr. Brand was an excellent and rare combination of new age thinking and professionalism. Excellent experience."
Donald P. -Doctor.com
Discover more about the "Safe Mercury Amalgam Removal Technique."
We are fully accredited (AIAOMT) by the International Academy of Oral Medicine and Toxicology for following strict standards of mercury filling removal.

Testimonial:
I'm so grateful to Dr. Brand and her staff for making my phobic visit as calm and easy as possible!
A wonderful environment and energy there.
Debbie D. -Yelp
Reverse Cavities Naturally
About Us
We have established a compassionate environment to care for your holistic dental needs. Our insightful team has created a new paradigm of oral healthcare that promotes healing with transformation of body, mind and spirit.

Dr. Idelle S. Brand is a 1981 graduate of New York University College of Dentistry. After serving three years with the United States Public Health Service, Dr. Brand located her office to midtown Manhattan.
In addition, Dr. Brand is also a Naturopathic Physician (ND), board certified by the American College of Integrative Medicine and Dentistry (ACIMD).
Read Dr. Brand's post on integrating Dentistry with Naturopathy here.
Dr. Brand is a Fellow of the Academy of General Dentistry (FAGD), a Fellow of the Institute for Natural Dentistry (FIND), and a Certified Nutritional Consultant (CNC). She has advanced training in all aspects of general and holistic dentistry, as well as training in hypnosis for anxiety and pain control. A relaxed and comfortable visit with her is assured.
Dr. Brand is also a Reiki Master Teacher, a practitioner of NLP, Sound Therapy, Reconnective Energy and EFT. Her knowledge in the Energy Medicine field is extensive. Each of these modalities are frequently used for furthering her patients' health. Her pursuit for whole body wellness is her approach to dental care. She is the mother of two adult children who continue to inspire her to be holistically minded.
Dr. Brand is co-author (with her daughter) of Enlightened Indigo Child, an important book for people with high sensitivities. She has also authored My Secrets to Regaining Health, a concise handbook that delves into the possible reasons for unresolved health issues and how to resolve them.
Dr. Brand is available for speaking engagements on Enlightened DentistryTM, the bridging of modern dentistry with complementary healing modalities to empower total body wellness.
Dr. Brand has been selected as a Top Dentist by the International Association of Dentists (IAD) and has been spotlighted in the renowned publication The Leading Physicians of the World.
Learn more about Dr. Brand and her philosophy of achieving better health from our Media page.
Highlights of Dr. Brand's Education
2021 Certified Biological Dentist, International Academy of Biological Dentistry and Medicine (IABDM)
2018 Acupuncture Certification, Tri-State College of Acupuncture, NYS Board Certified
2017 Naturopathic Physician (ND) Board Certified by the American Naturopathic Certification Board (ANCB)
2017 Board Certified in Integrative Biologic Dental Medicine by The American Board of Integrative Medicine and Dentistry (ABIMD)
2016 SMART Certified by IAOMT: Safe Mercury Amalgam Removal Technique
2016 Ozone dental training from the School of Integrative Biologic Dental Medicine
2013 AIAOMT: Accredited by International Academy of Oral Medicine and Toxicology for Mercury-safe Amalgam removal
2013 Published book: My Secrets to Regaining Health
2013 Published book: Enlightened Indigo Child
2009 Anxiety and Pain Management Certification in Hypnotherapy
2008 CNC: Certified Nutritional Consultant, Diplomat Member of the American Association of Nutritional Consultants
2007 Laser certification training at College of Clinical Laser Dentistry
2007 Certified Hypnotherapist CHt (NGH)
2006 Certified Practitioner in NLP (Neuro Linguistic Programming)
2005 Certified Reiki Master Teacher, Certified Reconnective healer
2004 Certified SomaEnergetics Practitioner (Sound Therapy for healing)
2003 FIND: Fellow at the Institute for Natural Dentistry
2001 Certificate of Achievement at The Aesthetic Advantage (NYU College of Dentistry)
1987 FAGD: Fellow of the Academy of General Dentistry
1981- 1984 United States Public Health Service, Commissioned Corps
1981 DDS Doctor of Dental Surgery, NYU College of Dentistry
Welcome to Enlightened Dentistry!
Our Team

Our exceptional, friendly staff is our greatest asset.
They are excited about what they are doing, have high standards of quality and integrity, and are motivated to achieve the best results for our family of patients.
Victoria is our Administrative Assistant. She is the first and last person that you will see at your visit to our office. She is capable in addressing any concerns that you may have about appointments, insurance coverage, dental financing and treatment schedules. She is dedicated to helping you attain the healthy smile that you deserve.
Michelle is our Clinical Assistant. She deeply cares about making your visit as comfortable as possible and is dedicated in assisting Dr. Brand in rebuilding your oral health. She can answer any concerns that you may have about your dental visit or treatment. Her words and touch will help you achieve relaxation and wellness.
Diandra is our Intuitive Metaphysical Healer. She is an Acupuncturist, a certified Reiki Master Teacher, a practitioner of Reconnective Healing, The Reconnection, SomaEnergetics Sound Therapy, Neuro-Linguistic Programming, Quantum Energy Transformation, and has additional training in several other complementary healing modalities. She is also co-author of Enlightened Indigo Child, an evolutionary book for sensitive children and their parents. A visit with Diandra is relaxing, reassuring as well as transformational. She can rebalance and rejuvenate your emotional, physical and spiritual well-being. See her website at Metaphysical Healing.
Our highly trained, dedicated and motivated team has one primary goal - your utmost comfort! We are able to answer any questions regarding the latest in dental care. Please feel free to contact us at any time.